sabato 16 novembre 2013

Natural, raw wine must have an economic sustainability

The historical and cultural background that makes wine an important part of human culture and a farming pioneer is very current. Beauty is the leading player in vineyards and wine areas. Its economy depends on aesthetic and craftsmanship - profoundly diverse producers for equally diverse consumers. A production process that speaks of areas, flavours, identities, stories and human dimensions passionate about their work. Cultivation and culture in great synergy to satisfy tastes searching for the necessary emotions.

The Italian vineyard is a mosaic of incomparably beautiful scenery and their preciousness comes, above all, from the myriad of artisans who, for generations, have known how to embellish locations with skilled art even if the returning profit wasn’t always adequate.

We may learn from spidermite "sustainable" cob-web...
This invaluable economic heritage can face the international challenges because it is the true ‘Made in Italy’ with economic results of varied amplitude. We must moreover think of intelligent innovations like the wellbeing of production areas, preserving the wealth of the land and respecting the health of consumers.

We can’t imagine a future where to produce a glass of wine we consume at least 5ml of petroleum derivatives or compromise the earth’s capacity over time. The consumption of plant protection products is just as unsustainable. We can do much better, but we need to invest in research and honest communication.

Only then can we better understand the choices of many producers and the diverse connotations between biological and biodynamic (Demeter, that continue to grow. The term ‘natural wine’ appears amid great technical and scientific progress, which makes you think - why do we now feel the need to so strongly remember the one true source: healthy and ripe grapes simply handled in the cellar?

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